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Russia's super rich v Chanel: is there ever such a thing as bad publicity?
A post shared by VICTORIA BONYA (@victoriabonya)While the world marvels at Bonya and her fellow bloggers’ and tv presenters’ astounding own goal (“couldn’t they just have sold their perfidious Chanel and given the money to charity?” suggests Julian Vogal, Brand Communications Expert at Modus BCPM) and monumental lack of world perspective, Chanel must be rubbing its hands in glee. For decades it has had to finese the slightly murky activities of its founder, Coco, whose famous romantic conquests included a Nazi SS officer, only to find itself firmly and categorically on the right side of history.
