Maria Jose: Last News

Jamie Lang Prime Video had big plans for its original programming in 2020, with several major scripted projects leaving development and going into production. As was the case in most of the world, however, COVID-19 threw a wrench in the streamer’s plans and forced the company to focus its efforts in other areas for a time, notably in sports documentaries and unscripted series.Now, with best practices established for safe shooting and work back in full swing, the streamer has big plans for its 2022 scripted content lineup and beyond, outlined at an in-person presentation in Madrid last week.After the presentation, Maria José Rodríguez, Amazon Studios’ head of Spanish Originals, and Koro Castellano, director of Prime Video España, met with Variety to discuss what sets Prime Video apart from other streamers, creating diversity on both sides of the camera and the various initiatives that will direct the company’s activities over the coming years.

Jennifer Salke, head of Amazon MGM Studios, and James Farrell, the L.A.-based VP of international originals at Prime Video, flew to Madrid this week, with the world premiere of “Red Queen” (“Reina Roja”), the series adaption of the first book in Juan Gómez-Jurado’s hit trilogy, taking place on Monday night. The streamer is rolling off the record-breaking finale of its first weekly live entertainment show “Operación Triunfo,” and has revealed that the top three of the the ten most-watched Spanish Originals of 2023 – “My Fault,” “Awareness” and “Los Farad” – have received on average 80% of streams outside of Spain, reaching a milestone for the international reach of Prime Video’s non-English language content.