Jennifer Ahearn: Last News

Brent Lang Executive Editor of Film and MediaElmo, Cookie Monster, Grover and more are New York City bound.Rockefeller Productions and Sesame Workshop are teaming for “Sesame Street: The Musical,” a new Off-Broadway stage production adapted from the beloved children’s TV program, Variety has learned exclusively. Previews will start on Sept. 8, 2022, with opening night set for Sept.

Todd Spangler NY Digital Editor Me want… nonfungible token? Sesame Workshop is introducing the first digital collectibles based on the iconic Sesame Street kids’ brand. The first NFTs from the initiative will feature Cookie Monster, the beloved blue cookie fiend from the show, with the initial drop scheduled for March 19 on the VeVe digital collectibles app. There will be one Cookie Monster NFT collectible with 5,555 editions for sale, priced at $60 each. According to Sesame Workshop, additional Sesame Street collectibles will be released later this year. NFTs are unique identifiers that verify ownership of digital content. The craze for NFT collectibles kicked off in earnest in early 2021 and has continued since. A number of studios, TV networks, sports leagues and athletes, actors, musicians, artists, gaming companies and more have launched NFT initiatives, looking to generate revenue and engage with fans.

Sesame Street: The Musical, a new stage production featuring Elmo, Cookie Monster, Abby Cadabby, Grover, Rosita, Bert, Ernie and Oscar the Grouch will open Off Broadway this fall, producers Rockefeller Productions and Sesame Workshop said today.