Todd Spangler NY Digital EditorNetflix will let customers express a deeper affection for TV shows or movies that they love — not just like — with the launch of a new ratings option: two thumbs up.According to Netflix, the new feature will give the streamer a valuable signal into user preferences that will let it further refine content recommendations. The company says it’s a happy coincidence that the name hearkens back to the trademark “two thumbs up” seal of approval from famed movie reviewing duo Gene Siskel and Roger Ebert.It’s the biggest change for Netflix’s user content ratings in five years, when the streamer discontinued the five-star content rating system in favor of the thumbs up/down paradigm, saying that the binary options provided a more reliable data set on which to base recommendations.
