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Chopard Celebrates Star-Studded 25-Year Partnership with Cannes
Lise Pedersen The 75th edition of the Cannes Film Festival also marks the 25th anniversary of its partnership with luxury jewelry and watchmaker Chopard.Chopard artistic director and co-president Caroline Scheufele remembers fondly when Pierre Viot, then president of the Cannes Film Festival, asked her to create a new version of the world-famous trophy in 1997.“You can imagine my racing heart when he invited me to redesign a fresh interpretation of the Palme d’Or,” Scheufele tells Variety. “The following year, at the closing ceremony of the 1998 Cannes Festival, the new Palme d’Or was unveiled to the world in the form in which it still exists today.For Cannes Film Festival director Thierry Frémaux, the 25-year partnership with Chopard is a relationship based on loyalty and trust.
