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Peloton Deletes Chris Noth Spoof Ad Following Sexual Assault Allegations
Todd Spangler NY Digital EditorAnd just like that — Peloton’s ad featuring Chris Noth is gone.The exercise equipment company over the weekend had rushed out a tongue-in-cheek ad featuring the actor, following his character’s untimely death in the first episode of HBO Max’s “And Just Like That,” a revival of “Sex and the City.” Noth’s Mr. Big, who had married Carrie Bradshaw (Sarah Jessica Parker), collapsed after a 45-minute workout on a Peloton Bike, suffering a fatal heart attack.On Thursday, Peloton deleted the YouTube video and all social media posts with the Noth ad.