Bud Knight: Last News

Brian Steinberg Senior TV EditorBud Light’s Super Bowl commercials this year aren’t going to say much about the Bud Light that people know so well.After four decades of making people laugh with sudsy ads about antics involving Real Men of Genius.  the Bud Knight, Cedric the Entertainer and more, Anheuser-Busch is going to put a spotlight on two Bud Light brand extensions rather than the beer itself. One is Bud Light Next, a zero-carb brew that ought to appeal to consumers pursuing healthier lifestyles, and the other is Bud Light Seltzer Hard Soda, a new product that aims to use bolder flavors to lure drinkers.The emphasis on new products shows just how quickly Anheuser-Busch is pivoting to keep pace with consumers seeking healthier refreshment choices and new tastes.

Nine-time Grammy nominee Post Malone teamed up with past Bud Light pitchmen in an Avengers: Endgame-inspired ad, which aired during Sunday's Super Bowl LV telecast.In the 90-second spot, the 25-year-old singer-rapper emerged from a convenience store hologram to help the driver of an overturned Bud Light truck.Post - who fronted Bud Light Seltzer last year - walked past Survivor frontman Dave Bickler (pitchman from 1998-2003) and said: 'Hey sing it, real man of genius singer!' Saving the day! Nine-time Grammy nominee Post Malone teamed up with past Bud Light pitchmen in an Avengers: Endgame-inspired ad, which aired during Sunday's Super Bowl The Anheuser-Busch commercial concluded as the medieval Bud Knight (pitchman from 2017-2019) hoisted