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Abercrombie & Fitch: Inside the Brand's Toxic Culture and Where CEO Mike Jeffries Is Now (Exclusive)
, which chronicles the rise and fall of the brand and exposes the racist and toxic culture that flowed onto the pages of its infamous catalog and the policies of its club-like stores. Initially established in 1892, it wasn’t until under the leadership of CEO Mike Jeffries, that the retailer went on to define a generation with its “potent mix of sex and wholesomeness” and elitist take on the “all-American” image. During its reign, everyone from Channing Tatum to January Jones modeled for the brand’s racy, homoerotic marketing campaigns led by photographer Bruce Webber while consumers spent billions in sales across thousands of stores in the U.S.Even Chris Evans modeled for the brand at one point, taking to Instagram to share his photo shoot “for Abercrombie, which during the late 90’s was the holy grail of overpriced clothing.” A post shared by Chris Evans (@chrisevans)“This was a shared experience for a generation of people,” director Alison Klayman tells ET about the brand’s reach and monolithic place in the zeitgeist.
