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Discovery CEO David Zaslav Says Ad Market Bouncing Back, No To Deals For Advertisers In Upfront
Jill Goldsmith Discovery CEO Davis Zaslav joined the chorus of media execs upbeat about the ad market saying it is significantly better than could have been anticipated during the “oh my gosh” phase when COVID-10 hit.“Cancellations in the third quarter are significantly better than we though and every week the scatter market in terms of value seems to go up. There was a lot of money pulled during that ‘Oh my gosh’ period.
