Michael B. Jordan Amazon Alexa Spot Crushes Competition In Post-Super Bowl Social Media Reach
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deadline.comEXCLUSIVE: This year, it wasn’t a movie trailer that was all the buzz following the Super Bowl, rather Michael B.
Jordan as Alexa.Given the unpredictable environment of the pandemic, and movie theaters largely still shuttered coast-to-coast, most of the major studios cut their supply of trailers during Super Bowl LV.
Those that decided to air, saw some eyeballs, but not nearly as much as in years past.Assessing strictly the 24-hour post game traffic across YouTube views, Instagram, Twitter and Facebook, RelishMix reports that Amazon’s Alexa ad, featuring Jordan, the star of their upcoming movie Tom Clancy’s Without Remorse, drew 110.6M views.
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