Marvel Studios & Hyundai Team On New Campaign For 2022 Tucson; ‘Loki’ Ad Already Clocking 2M Views
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deadline.comDuring the pandemic we haven’t seen many automaker partnerships with studio promotional campaigns as that buying sector has taken a hit.
Until now.Hyundai and Marvel Studios are partnering on the next phase of the automaker’s “Question Everything” marketing campaign which will introduce the all-new 2022 Tucson in new spots featuring Marvel characters from four different Disney+ series: The Falcon and the Winter Soldier, Loki, WandaVision and the animated What If?Elizabeth Olsen (Wanda Maximoff), Anthony Mackie (Falcon) and Tom Hiddleston (Loki) star in their own series-specific vignettes.
The creative will appear in a 60-second cross-Disney spot, a 30-second Marvel compilation and a 15-second and 6-second ads running across linear TV,
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