Kim Kardashian has made $200million after selling a fifth of her makeup brand. Cosmetics company Coty has agreed to splash the cash on a 20% stake in brand KKW, which Kim launched in 2017.
This is not the first time Coty and the Kardashian-Jenner clan have collaborated, after 2019 saw it purchase a 51% stake in Kylie Jenner's Kylie Cosmetics.
The new deal will value KKW at $1 billion, just under the $1.2 billion valuation it placed on Kylie's company last year. Sources close to the deal told The Financial Times that Coty, which also boasts a number of other makeup giants like CoverGirl and Max Factor in its portfolio, had agreed to the deal.
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