Kim Kardashian pops out of a birthday cake in a shimmering bikini to show even her milestone 40th can be a marketing masterclass.
The stunt by the reality TV star-turned-business mogul signals not just the start of a new decade in her life but also the launch of a new beauty range.
It will be released to eager fans at the precise minute on Wednesday that Kim celebrates turning 40. But while her beauty business may come first, Kim is keen not to brush off the years she has racked up.
The mother-of-four, who lost her father to cancer when she was just 23, said: “I’m proud my kids get me here another year. “I always think about that. “Particularly losing your dad or a parent, or someone close to you, at a young age.” Dad Robert – best known as
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