Kendrick Lamar teases mysterious new project “pgLang”
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thefader.comKendrick Lamar has deleted his entire Instagram feed and updated it to reflect that he's the founder of a new endeavor called pgLang.
A press release for the new endeavor "not a 'record label,' a 'movie studio,' or a 'publishing house,'" but a "multi-lingual, at service company" spanning different mediums.
The new initiative was founded by Lamar and Dave Free. In a statement, Free wrote that they are "focused on cultivating raw expression from grassroots partnerships." A trailer for pgLang, directed by Free, features appearances from Lamar himself alongside Baby Keem, Jorja Smith, and Yara Shahidi.
The clip also features a new song from Baby Keem, "Jump 2," as well as a snippet of Florence and the Machine's 2018 track "June," which
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