Rebecca Rubin Senior Film and Media Reporter Disney executives might feel more aligned with the dwarves known as Grumpy or Bashful rather than one called Happy after a Sleepy box office start for “Snow White.” The studio’s live-action remake of 1937’s “Snow White and the Seven Dwarves” opened slightly behind expectations at the international box office with $44.3 million from 51 markets.
Top earning territories were the United Kingdom with $5.1 million, Mexico with $4.1 million and France with $3 million. The film bombed in China with an embarrassing $900,000. “Snow White,” starring Rachel Zegler as the eponymous heroine and Gal Gadot as the Evil Queen, ignited to $43 million domestically for a global launch of $87.3 million.
Headed into the weekend, the controversy-laden fairy tale was expected to reach $100 million in its worldwide debut. How the film performs in subsequent weekends will determine whether it’s a misfire or success.
Disney spent above $250 million on the tentpole before marketing expenses, so the family film needs to stick around in global cinemas to justify its price tag.
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