Hailey Bieber Rocks An Edgy Pink Bob On The Cover Of ‘Allure’, Talks Upcoming ‘Refreshing’ Skin-Care Line ‘Rhode’

etcanada.com:

While Hailey Bieber pulls off a bright pink, bobbed wig on the cover of Allure‘s May issue, the article on the entrepreneurial model focuses on the upcoming launch of her beauty brand Rhode and her staying true to herself while navigating fame.

Although Bieber is a style icon, fans are interested in learning her skin-care regimen, specifically hydration, which ultimately inspired her to start her own line. READ MORE: Hailey Bieber Puts A Stop To Pregnancy Rumours After Posing In Flowing Grammys Dress “I just could always remember my mom, as a child, getting [me] out of the bath, drenching me head to toe, just hydration, hydration, hydration, very focused on keeping the skin healthy.

It started with my grandmother, she taught my mom, my mom taught me,” Bieber told the magazine. The model, who’s been sharing skin-care tips and tricks with fans over the years via her YouTube channel, confirmed she’d be launching her own brand on the platform in November 2021.

In developing Rhode, which is set to launch in June, Bieber admitted she was “ordering crazy amounts of skin care, trying everything that was expensive to inexpensive to mid-range.” READ MORE: Hailey Bieber & Emily Ratajkowski Decry ‘Women-On-Women Drama’ In Latest Edition Of ‘Who’s In My Bathroom?’ “I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that’s what I kept going back to as well,” she shared.