Gemma Clare Collins (born 31 January 1981) is an English television personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex, and following further appearances on television, she became a contestant on the seventeenth series of Celebrity Big Brother and the eleventh series of Dancing on Ice.
In August 2019, she began starring in her own reality series, Gemma Collins: Diva Forever.
Gemma Collins celebrated the reopening of shops by heading to London to stock up on designer clobber. The former Towie star, 39, hit the West End and headed to Chanel and Gucci for a shopping spree ahead of a planned trip to Cannes.
In a video posted on her Instagram page, The GC was seen jumping for joy as she ran down a street in the capital clutching her designer shopping bags.
She explained it was "fabulous and odd experience" adding she found the stores now lack atmosphere due to the social distancing regulations.
Gemma was seen walking down a street in the West End wearing gloves and a face mask. Gemma began: "Guys, back in the West End, the best end. "I've come up here today because I wanted to experience what shopping is now
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