her Dunkin’ Donuts ad in which alleged husband Ben Affleck became a rapper, to her campy musical film “This Is Me … Now: A Love Story” that co-starred Jane Fonda and Post Malone as zodiac signs.None of it has made a lick of sense.In a modern world that’s obsessed with staying on brand, J.Lo’s brand is more like Newman’s Own — she’s got salad dressing and pet food.Which brings me to “Atlas,” her Netflix science fiction meh-pic that’s a totally uninspired rip-off of “The Terminator” and “Battlestar Galactica.” What is she doing in it?Lopez plays a socially awkward scientist and chess master named Dr. Atlas Shepherd, who must chase down a robot terrorist hiding out on a distant planet where trees look like traffic cones.I know.
