Burberry naively invited onto its streaming platform last week) it was still a big deal to see Ruriko from Kyoto asking about uniforms, or 10 year-old Maria from Pennington seek advice about becoming a designer. (Study books, read literature, watch films, counselled Prada).A post shared by Prada (@prada) on Sep 24, 2020 at 6:24am PDTCovid has done more to democratise fashion than any other event in the past five decades.
Luxury brands that once disdained the internet are now crowding round its portals as they try to find new ways to engage directly with actual customers.
Shows, which used to be harder to get into than Paradise are now thrown open to all comers. Prada, once a sluggish embracer of the digital, has upped its game over the past.
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