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How TikTok’s Irreverent Humor Became Hollywood’s Indispensable Tool for Reaching Gen Z
Ellise Shafer There are countless accounts on TikTok dedicated to “The Mandalorian” star Pedro Pascal, where fans gather to ruminate on his acting skills and, of course, dashing good looks. But who would expect that the account calling him the “daddiest daddy” would be Lionsgate, the distributor behind Pascal’s latest film, “The Unbearable Weight of Massive Talent?”“I’m the daddiest daddy,” Pascal says in one of Lionsgate’s viral TikTok videos, taken from a livestream the actor did for the studio.
