Tyson Foods: Last News

Brian Steinberg Senior TV EditorA coterie of 20 big advertisers — General Mills, L’Oreal and Nestle among them — has vowed to spend between 2% and 5% of their annual media budgets on Black-owned media outlets, part of a growing effort on Madison Avenue to raise ad dollars in support of multicultural media venues.The group of marketers, which also includes AARP, Mars, Pernod Ricard, Danone, DoorDash, Target and Tyson Foods, is working through GroupM, the large WPP media investment unit that helps allocate billions of dollars each year to various media venues.

Hollywood loves sequels, but in the nonfiction space it’s rare for a documentary to get a follow up. However, 15 years after Food, Inc. landed with huge impact, the sequel Food, Inc. 2 premiered at the Telluride Film Festival, bringing a fresh perspective on America’s spoiled food system.

Brian Steinberg Senior TV Editor GroupM, the large WPP-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media. After calling for advertisers to put between 2% and 5% of their annual media spend into multicultural media venues, the media buyer hopes clients will now invest the upper end of that range. “As the largest media investment company in the world, we have a responsibility to accelerate growth through the next era of media,” said Kirk McDonald, CEO, GroupM North America, in a statement. “That means making our industry more inclusive and equitable for all publishers. As well as, sharing brands’ products and services with audiences that are representative of the changing face of America in service of growing their businesses.” Under GroupM’s effort, marketers would ensure the money is invested across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media.