variety.com
25.01.2022 / 17:10
41%
149
YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos
Todd Spangler NY Digital EditorYouTube is touting the explosive popularity of its TikTok-style short-form Shorts video feature — and says it’s going to test out new monetization features for YouTube Shorts creators.Since first launching YouTube Shorts in September 2020, the Google-owned video giant has served more than 5 trillion short-form videos, YouTube CEO Susan Wojcicki wrote in a quarterly update to creators Tuesday.“We’re working every day to improve how we help creators get started and reach an audience faster on Shorts,” Wojcicki wrote.Last year, YouTube established a $100 million fund for Shorts to encourage people to create videos of up to 60 seconds in length. In August 2021, it began paying creators with the highest-performing YouTube Shorts up to $10,000 per month, and that program is now available in more than 100 countries.