Susan Wojcicki: Last News

Todd Spangler NY Digital EditorYouTube’s advertising business kept burning rubber in the fourth quarter of 2021, delivering impressive growth and surpassing Netflix’s global revenue for the period.The internet video giant generated $8.63 billion in ad revenue for Q4, an increase of 20.3% year over year, Alphabet (Google’s parent company) reported. Note that doesn’t include revenue from the more than 50 million YouTube Music and YouTube Premium subscribers or YouTube TV.

Todd Spangler NY Digital EditorYouTube is touting the explosive popularity of its TikTok-style short-form Shorts video feature — and says it’s going to test out new monetization features for YouTube Shorts creators.Since first launching YouTube Shorts in September 2020, the Google-owned video giant has served more than 5 trillion short-form videos, YouTube CEO Susan Wojcicki wrote in a quarterly update to creators Tuesday.“We’re working every day to improve how we help creators get started and reach an audience faster on Shorts,” Wojcicki wrote.Last year, YouTube established a $100 million fund for Shorts to encourage people to create videos of up to 60 seconds in length. In August 2021, it began paying creators with the highest-performing YouTube Shorts up to $10,000 per month, and that program is now available in more than 100 countries.

Todd Spangler NY Digital EditorNot everyone is happy that YouTube has hidden dislike counts for videos. But YouTube CEO Susan Wojcicki says the harms of displaying the metric publicly outweighed the benefits.Wojcicki, in her quarterly letter to creators Tuesday, acknowledged that the removal of public dislike counts was “controversial” and that some YouTube users had told the platform that number of dislikes helped them decide what videos to watch.On the downside, YouTube saw that dislike counts were “harming parts of our ecosystem through dislike attacks as people actively worked to drive up the number of dislikes on a creator’s videos,” the CEO wrote, and such attacks often targeted smaller creators and those just getting started.