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Jaleel White launches his own weed company dubbed Purple Urkel with 710 Labs launching April 20
More than 20 years after skyrocketing to fame as Steve Urkel, Jaleel White is using that beloved character to start his new weed company.The 43-year-old actor is launching his new company called ItsPurpl, which will feature variants of the popular Purple Urkel strain.White is launching the company with 710 Labs, launching on dispensary shelves in California starting on April 20, according to Forbes.