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Entertainment Executives See Return to Multi-Generational Viewing
Natalie Oganesyan editorUnsurprisingly, consumers are increasingly turning toward streaming services, prioritizing entertainment and watching new content amid the pandemic, according to research conducted by Canvas8 and commissioned by Facebook and a Vivendi Brand Marketing survey.The recent iteration of the Variety Streaming Room, “Staying Ahead of Modern Audiences,” moderated by Variety’s senior TV writer Elaine Low and presented by Facebook, explores how trends are influencing the way entertainment platforms are evolving to engage their audiences.
