variety.com
83%
848
SportsBubble’s New App Helps Fans Navigating Maze of Games
Brian Steinberg Senior TV EditorAll it took for Lydia Murphy-Stephans to start trying to solve one of the greatest problems confronting the sports industry was a plate of hot wings.While watching an NBA Finals game in 2018, she left her living room to get the snacks ready in the kitchen – and set about a task that she felt should have been a lot simpler: trying to stream the match on her iPad.“The game was on ABC, so I clicked on the ABC app and it was black. So I went to Google to the search for ‘Watch NBA Finals.’ My iPad had 200 million hits.
