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Netflix to Explore the ‘Rise and Fall’ of Abercrombie & Fitch in Documentary Debuting in April
Wilson Chapman editor“White Hot: The Rise and Fall of Abercrombie & Fitch” will debut on Netflix April 19, the streamer has announced.Directed by Alison Klayman, who helmed the Alanis Morissette documentary “Jagged” last year, “White Hot” explores the rise in popularity of casual wear retail chain Abercrombie & Fitch, which was first founded in the 1800s, during the late ’90s. Under the leadership of CEO Mike Jeffries, the store became known for its sexualized advertising and its emphasis on an “all-American” look –– which, to many, was code for “white.” As the store developed a dominance in the retail world off of its brand, growing criticisms regarding discriminatory hiring and marketing practices eventually engulfed it in scandal.
