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Dior designer Maria Grazia Chiuri: ‘I really believe fashion can be a force for good’
We Should All Be Feminists’ T-shirts, then you’ve been MGC’d.The 56-year-old Maria Grazia Chiuri, who is responsible for all these much-copied ideas, has, against the odds, transformed Christian Dior from an illustrious label that sold plenty of bags and perfumes, into a powerhouse of relevant ideas about clothes, subverting ideas around status dressing and smartness in the process.When she joined one of France’s most cherished brands, Maria Grazia knew immediately what to do with this ‘feminine’ French house, which, ironically, hadn’t had a female creative director in its 70-year history: make it genuinely women-friendly.
