Paris Hilton announced the launch of Love Rush last month, the fragrance that she created and wore on her wedding day to husband Carter Reum.And on Friday, the socialite-turned- entrepreneur, 41, arrived at a Nordstrom Rack store in sunny Riverside, California to promote the new perfume - which is her 29th since 2004.Photographers and fans alike were snapping photos of Hilton as she showcased her stunning looks in an angelic white maxi dress. Promo mode: Paris Hilton, 41, made her way past adorning fans when she attended a launch event for her new fragrance, Love Rush, at Nordstrom Rack in Riverside, California on FridayThe elegant floor-length number had floral designs from top to bottom that was mixed in with the see-through sheer fabric.The New York City native, who also grew up in Beverly Hills, seemed to be overjoyed with the fan response, from the look of the big beaming smile on her face.
