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Executive Turntable: Atlantic Hires Death Row Scion as VP of A&R; Def Jam Names SVP & Creative Director
Keith “Keefa” Parker has been named vp of A&R at Atlantic Records, based out of Los Angeles.Parker is following in the footsteps of his father, former Death Row A&R executive Keita Roc, who worked with the late Nipsey Hussle early in the rapper’s career. Hussle later took Parker under his wing and introduced him to Atlantic Records’ Dallas Martin, who offered him an internship in 2018.Parker subsequently brought Roddy Ricch to the attention of Hussle and Atlantic and served as an executive producer on Ricch’s smash debut album, Please Excuse Me for Being Antisocial.
