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Quality Control’s Coach K Talks Migos, Guerilla Marketing and How a Drake Cosign Helped Him Launch Hip-Hop’s Biggest Indie
Jem Aswad Senior Music EditorKevin Lee, better known as Coach K, is cofounder of Quality Control, the multifaceted Atlanta-based label and music-and-sports management company that has brought the world Migos, Lil Baby, Lil Yachty, City Girls and more, and also manages many athletes.In just eight years, Coach and cofounder Pierre “P” Thomas have built an empire that is not only one of the biggest independent companies in hip-hop, it’s also a strong force in the sports world as well. But success stories rarely come without sacrifice, and Coach’s is no exception.
