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‘Ice Merchants’ Director João Gonzalez & Producer Bruno Caetano On Working From The Subconscious
Like many of his other films, João Gonzalez’s Ice Merchants began with an image from his subconscious. He imagined a tiny house attached to a cliff, and the ensuing animation and story excited his producer Bruno Caetano. The short follows a father and son living in a house attached to the side of a mountain. The pair freezes ice at their home and parachutes down to the valley below to sell their wares. While animated digitally, the artistic style emulates a hand-drawn pencil on paper look with bold shadows and a limited color palette that contrasts the warm colors of humanity with the cold, harsh colors of the outside world.
