Jenefer Brown: Last News

Naman Ramachandran The future is Web3 was the consensus at a high-powered panel discussing the subject at Hong Kong’s FilMart on Wednesday. Weighing in with their knowledge and experience were Evan Auyang, group president, Animoca Brands; Jenefer Brown, executive VP and head of global products and experiences, Lionsgate; Lucas Cheungmanaging partner, Hong Kong, Gusto Collective and Jaeson Ma co-founder, 88rising, OP3N and EST Media. For the benefit of the lay people in the audience, Ma provided a handy definition of what exactly Web3 is. Ma explained that web1 was a phase where people could search for and read content, web2 is where companies were able to publish content and web3 is all about ownership.

EJ Panaligan editorLongstanding production company Lionsgate has announced a partnership with licensing company IMG as its new global agency for consumer products.As part of the multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its feature film franchises, including upcoming iterations of “John Wick,” “The Hunger Games,” “Dirty Dancing,” “Expendables” and more. IMG will also focus on Lionsgate’s television properties such as “Mad Men,” “Power” and “Orange is the New Black.”The partnership comes after Lionsgate’s Consumer Products business has merged its Global Live, Interactive and Location Based Entertainment into the newly-formed Global Products and Experiences.

John Wick movie franchise is set to open in Dubai next year.According to Variety, ‘John Wick: Open Contract’ is a 10-story tall thrill ride which will be built within the Motiongate theme park in the United Arab Emirates.The coaster will offer riders a choice of either helping John Wick – the assassin played by Keanu Reeves in the trilogy series – or they can hunt him.“You’ll get two different experiences depending on which path through the queue you choose to get on the ride,” said Jenefer Brown, executive vice president and head of global live, interactive and location-based entertainment at Lionsgate.Created in collaboration with the John Wick filmmakers and production designer, the ride will see thrill seekers walk through a scaled