James Rooke: Last News

NBCUniversal’s One Platform, a unified setup combining digital, linear and streaming inventory for ad buyers, is expanding across more than 190 countries.

Brian Steinberg Senior TV Editor Pooja Midha has been named executive vice president and general manager for Effectv, the ad-sales division of Comcast’s large cable operation, putting her in charge of a unit with broadening importance for the unit at a time when advertisers are seeking new technologies to aid in the placement of their pitches to consumers. Midha replaces James Rooke, who was recently named president of Comcast Advertising. Midha will oversee a national team that manages everything from sales to data innovation. She is expected to continue to burnish the company’s efforts to bring more widespread use of data to TV strategies, and to utilize addressable and programmatic ad technologies.

Brian Steinberg Senior TV EditorJames Rooke, a cable-industry veteran, has been named president of Comcast Advertising, the ad-sales arm of Comcast Corp. He will replace longtime chief Marcien Jenckes, who has taken a new role overseeing a new streaming joint venture for Comcast and Charter Communications.In his new role, Rooke will oversee operations of ad-sales and ad-tech businesses of Effectv, FreeWheel and AudienceXpress.