James A.Attwood: Last News

Brian Steinberg Senior TV EditorNielsen Holdings PLC has turned down a bid by a private-equity consortium to buy the media-measurement giant, noting that the company feels the proposal “does not adequately compensate shareholders for Nielsen’s growth prospects.”Shares in the company, which has been under scrutiny for months as TV networks that represent some of its biggest clients have sought new measurement work from rivals, soared more than 40% on Monday on a report that a group that included Nielsen investor Elliott Management Corp. sought to buy the company for what could be around $15 billion, including debt.Nielsen said its choice was bolstered by conversations with one of its largest shareholders, The WindAcre Partnership, an investor since 2013.

TV ratings giant Nielsen is to be acquired by private equity consortium Evergreen Coast Capital Corporation and Brookfield Business Partners in a deal valued at around $16BN.

Nielsen Holdings PLC has rejected an acquisition offer by a private equity group, which includes the activist firm Elliott Management, in a deal that would have valued the company at $15 billion.