glamour.com
13.01.2023 / 00:49
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Are Beauty Influencer Brands Falling Out of Fashion?
By Is the power of beauty influencer brands waning? After years of helping to drive awareness and sales for brands by producing content that feels more relatable than glitzy campaigns from traditional celebrities, have launched their own brands as a way to directly monetize their engaged fan bases. But, there are signs that a shift may be underway.Selfless by Hyram, the skincare brand founded by influencer Hyram Yarbro in partnership with The Inkey List, and Item Beauty, a makeup brand launched by TikToker , will no longer be sold at Sephora.