Frank Mars: Last News

M&M's first landed on shelves back in 1941, and have became a firm favourite amongst chocolate lovers over the years. The original multi-coloured buttons feature a milk chocolate filling, but there are now several variations of the popular sweet treat, such as hazelnut, peanut butter, almond and caramel. Millions treat themselves to a packet of M&M's on the regular, yet the history behind the chocolate-filled buttons goes unnoticed to many.

chocolate treat every now and again.And M&M's are one of the most popular brands out there.The multi-coloured button-shaped chocolates, which consist of a candy shell and various fillings have been on supermarket shelves since 1941.The original candy has a semi-sweet chocolate filling, however now there are tons of variations, including peanut butter, almond, pretzel, crispy, dark chocolate, and caramel.And although many of us may eat the sweet treat on the regular, a lot of us don't know the background behind the product.M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated and they originated over in the US.The candy-coated chocolate concept was reportedly inspired by a method used to allow soldiers in the Spanish Civil War (1936–1939)[3] to carry chocolate in warm climates without it melting.This inspired its longest-lasting slogan - 'Melts in your mouth, not in your hand.'Although M&M's are a household name and many people have been eating them for years, some are only just finding out what M&M actually stands for. As you probably know, M&M's are made by Mars, Inc., which most people probably think of as Mars Candy Company or just Mars.