Emmanuelle Jouanole: Last News

International spending on French TV rocketed by 38.8% last year to €678M, with a huge increase in studios taking advantage of the nation’s tax rebate, according to Unifrance’s annual French TV Export report delivered at the body’s Biarritz Rendez-Vous this afternoon.

Ed Meza @edmezavar Worldwide sales of French TV content set an all-time record last year despite severe challenges caused by the continued pandemic, according to the annual report on domestic programming exports by the National Center for Cinema and the Moving Image (CNC) and film and TV promotional org Unifrance. The COVID-19 crisis, the report notes, had many ramifications on international distribution of TV content that continued to be felt in 2021, including the absence and then gradual recovery of physical markets; an influx of projects in post-production; delays in the delivery of programs and difficulties in supplying new shows; and economic uncertainties among broadcasters.

Ed Meza @edmezavar The French TV industry’s Rendez-Vous market is again taking place in the picturesque seaside town of Biarritz, bowing Sept. 4 with a showcase of this year’s top TV content after being forced online the past two years due to the pandemic. This year also marks the event’s relaunch under the Unifrance banner following the merger last year of the film and TV promotional organization and TV France International, the Rendez-Vous’ previous organizer. With more and more directors and actors moving increasingly from film to television, Unifrance’s new role is a natural evolution that reflects that development, said Unifrance vice president Hervé Michel.