David Brinker: Last News

Todd Spangler NY Digital EditorSnap secured multiyear renewals on global content deals with a trio of big media companies — Disney, NBCUniversal and ViacomCBS — which encompass a range of new shows coming to Snapchat.The three companies will continue their collaboration with Snap to provide their current shows on Snapchat’s Discover and individually plan to bring more shows to the platform in the future.David Brinker, senior director of media partnerships at Snap, said the renewals validate the position of Snapchat Discover as a powerful way for traditional media players to monetize hard-to-reach millennial and Gen Z audiences. “The extensions really affirm the value we provide and reach, relevance and monetization,” he said.

Todd Spangler NY Digital EditorIn a reshuffling of Snap’s content group, the Snapchat owner has promoted Ben Schwerin to the newly expanded role as SVP, content and partnerships.And in another executive change, chief strategy officer Jared Grusd — the former HuffPost CEO who joined Snap more than two years ago — is shifting into an advisory role at the company, focused on Snapchat’s long-term strategies and initiatives.Schwerin, who joined Snap in January 2015, was previously VP of partnerships.