variety.com
88%
874
Agency YMU Acquires Majority Stake in Digital Sports Mgmt
K.J. Yossman U.K. talent agency YMU has announced it is expanding into gaming and sports marketing with the integration of Digital Sports Mgmt (DSM) into its sports division. YMU has acquired a majority stake in DSM, which was launched in 2016 by Rob Wadsworth and Tom Henderson. DSM has worked with clients including EA Sports, Sorare, Avery Dennison and Warner Bros, as well as representing gaming talent such as Danny Aarons, ShaunaGames, and AJ3. As part of the merger, YMU’s services will expand to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production.“YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact,” Henderson and Wadsworth said in a statement. “Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
