Business Writergeekwire: Last News

Jennifer Maas TV Business WriterGeekWire co-founder Jonathan Sposato has launched JoySauce Network, a new ad-supported multimedia platform aimed at the “American Asian” audience and its allies, Variety has learned exclusively.The site, which went live Wednesday morning, boasts “multiple channels of vibrant digital programming dedicated to celebrating both new and established American Asian talent.” JoySauce Network notes the use of “American Asian rather than Asian American” is its way of “shifting the center of gravity, while recognizing that each of us chooses how the pieces of our identities fit together.”Per JoySauce Network, “Viewers can expect unscripted and scripted streaming shows, licensed movies from respected directors and writers in the Asian diaspora, stand-up comedy specials from emerging talent, documentaries, and more in a weekly episode format. The site will also publish original editorial from some of the community’s most talented writers, aiming to represent the full spectrum of American Asian narratives, covering culturally relevant topics in lifestyle, food, entertainment, pop culture, education, romance and more.