Adam Bersin: Last News

Todd Spangler NY Digital EditorRooster Teeth recruited Adam Bersin to lead marketing for WarnerMedia’s fandom-focused entertainment division.Bersin most recently served as Amazon Studios’ global creative marketing lead for sci-fi, fantasy, superhero and adult animated content. While at Amazon, he headed up marketing for “The Boys,” one of Prime Video’s biggest franchises.Before joining Amazon Studios in September 2017, Bersin was marketing director for FX, where he launched campaigns for “American Horror Story,” “Sons of Anarchy,” “It’s Always Sunny in Philadelphia,” “Fargo” and other shows.

Todd Spangler NY Digital Editor Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth. The fandom and comedy entertainment company, a division of Warner Bros. Discovery, is turning 20 years old on April 1. To mark the two-decade milestone, Rooster Teeth is introducing new logos (pictured above) along with a new tagline: “Just Playing.” The new branding will be rolling out over the next several weeks. Last year, Rooster Teeth approached Austin-based creative agency Guerilla Suit to create a new visual brand identity that was “as dynamic, playful and unconventional” as the organization itself, said head of marketing Adam Bersin (who joined RT a year ago from Amazon Studios). “At the core of the strategy, it’s making people realize Rooster Teeth is a digital media company that brings together all of these different interests of our creators… with comedy being the backbone of it,” Bersin said.