Kourtney Kardashian is mocked on social media after launching 'sustainable' BooHoo collab

dailymail.co.uk:

A number of social media users were critical of Kourtney Kardashian's appointment as an ambassador for the fashion brand BooHoo, with a focus on sustainability.Many pointed out the Kardashian family's reputation for excess, while some said that BooHoo was seeking to use the celebrity association to 'greenwash' its reputation.The reality star, 43, said in a statement on Tuesday, 'When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet.

The latest: A number of social media users were critical of Kourtney Kardashian's appointment as an ambassador for the fashion brand Boo Hoo with a focus on sustainability, citing her famed family's reputation for excessOne user wrote, 'BOOHOO MAKING MORE S*** IS NOT SUSTAINABLE IN ANY WAY ...

Using a Kardashian is the perfect overconsumption tactic ... Greenwashing us with a popular celebrity so no one has to do any critical thinking because she's clearly done it all for us.'This can’t be real life ...

A Kardashian as the sustainability advisor?? This rock in space is actually done for ... This is the literal perfect culmination of all the crap Boohoo can possibly do rolled into one.' Another called the announcement the 'joke of the day,' while one person noted the famed family's penchant for using private jets. 'A private-jetting Kardashian worth $65 million is now "sustainability ambassador" for fossil fuel fashion brand boohoo, where she'll chat "with sustainability experts to better understand challenges and opportunities in the fashion industry." We absolutely KANNOT,' the user wrote.