Birmingham Instagram stars social Birmingham

Could the future of food lie in 60-second videos?

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telegraph.co.uk

Michelin-starred kitchen [Purnell’s in Birmingham] and loving it, I just didn’t really know how to do “not working”. So, to keep myself busy, I decided to do something I’d never had time for before and get my cooking on social media.’The rest is glittering history.She started out sharing lockdown friendly comfort-food recipes on TikTok, the short-form video app, and watched wide-eyed as her followers kept climbing with each new clip.

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