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Tinder CEO Jim Lanzone on Reaching Gen Z Users With ‘Swipe Night’
Cynthia Littleton Business EditorWhy is Tinder wading into the crowded field of original content? Because its Gen Z user base wants more “immersive” experiences while surfing and swiping across the the dating app that is one of the internet’s most recognizable digital native brands.Tinder CEO Jim Lanzone explains why the dating app is embracing streaming video applications and other multimedia tools on the latest episode of Variety podcast “Strictly Business.”Lanzone discusses the origin of Tinder’s original series “Swipe Night” and how its choose-your-own-adventure format helps facilitate matches for users.
