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HBO Max to Launch in Latin America at $3-$6 Per Month With Live Sports, Theatrical Window for Warner Movies
John Hopewell Chief International CorrespondentPresenting its plans for Latin America on Wednesday at an online pre-launch presentation, HBO Max may have just given an inkling of some of the guiding principles for its subsequent global roll out.Bowing on June 29 in 39 territories in Latin America and the Caribbean, the launch will mark the WarnerMedia’s streaming service’s first major international bow.Pricing in Latin America will be “aggressively” low when compared to the U.S., starting at just $3 a month, and averaging $3 to $6, Luis Durán, HBO Max Latin America general manager said at the launch presentation.“Latin America has 100 million TV households. Of these, only a small percentage enjoy HBO today.
