U.K.Creative: Last News

Naman Ramachandran The governance of artificial intelligence (AI) is the subject of an ongoing debate in the U.K. with the government introducing a white paper proposing regulation in the sector in March this year. The U.K. parliament’s science, innovation and technology committee is conducting a series of hearings into the subject and providing evidence on Wednesday were Jamie Njoku-Goodwin, CEO, U.K. Music and Paul Fleming, general secretary of Equity, the U.K. trade union for creative practitioners. Fleming said that stable sources of income, such as radio advertisements, that allowed practitioners to work in the “more artistically fulfilling areas of the industry” like theater were increasingly taken over by AI and that the technology had already been replacing humans in crowd scenes in film and TV shows for some time. “That opportunity to earn is being reduced,” Fleming said.

Manori Ravindran International EditorEntertainment One has hired Left Bank executive producer Sharon Hughff to serve as creative director of scripted television out of the U.K.In her new role, she will oversee the scripted team and pipeline from the U.K., while spearheading efforts to expand the slate into buyers in the U.K. as well as Europe and Asia.