variety.com
92%
236
Chief Keef Launches New Label, 43B, Signs Lil Gnar
Jem Aswad Senior Music EditorVeteran Chicago rapper and drill pioneer Chief Keef has launched a new label, 43B (“Forget Everybody”) in partnership with RBC Records and BMG, and his first signing is Atlanta-based rapper Lil Gnar (pictured above, right, with Keef).Since 2014, Chief Keef has released several albums through RBC — including “Sorry 4 the Weight,” “Thot Breaker” and “Mansion Musick” — which was acquired by BMG four years ago.According to the announcement, 43B is a multi-tiered label, offering distribution and marketing services for artists and producers. It also notes that the name (“Forget Everybody”) is intended to emphasize the importance of individuality and autonomy.The label will be helmed by Chief Keef’s longtime manager, Idris Dykes, who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the head of A&R and marketing.
