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From fake books to fruit candles – How Instagram fuelled the rise of imitation homeware
– suddenly we’re all stars in our own version of a reality show and our concept of projected reality Vs actual lived experience changes forever.As the pandemic took hold in March last year, and our worlds grew smaller, with the majority of us confined to the four walls of our flats and houses, capacity for that sought-after ‘authentic’ lived experience shrank. Our homes, and everything in them, became the centre of our universe and the need to optimise them became apparent.