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Disney+ Will Have Fewer Commercials Than Hulu, But Buyer Demand Is “Extraordinary”, Ad Chief Rita Ferro Says; Netflix And Other Newcomers Should Note “It Isn’t Easy”
Rita Ferra, president of ad sales for Disney, said the forthcoming ad-supported tier of Disney+ will have a less “robust” amount of ads compared with Hulu. That disparity, at least initially, will mainly be because about 65% of viewing on the streaming service is for movies, which don’t lend themselves to commercial interruption.
