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Inside the $3 Billion Deal for Kids’ Content Player Moonbug, Owner of CoComelon
Todd Spangler NY Digital EditorRené Rechtman, CEO and co-founder of Moonbug Entertainment, was gearing up to launch an IPO for his 3-year-old digital kids’ content company.But earlier this year, two of his former Disney colleagues — Tom Staggs and Kevin Mayer — came calling with an offer he couldn’t refuse. The duo dangled $3 billion in cash and stock for Moonbug to become part of their new media company, backed by private-equity firm Blackstone, according to sources familiar with the deal.“We had no plans of selling our business.
